Portland Timbers
In 2011 Portland joined Major League Soccer. With 35 years of history, an incredible fan base, and mythical iconography, Jelly Helm, Mark Jacobs and I created a campaign that highlighted the fans, the magic, and the excitement of pro football in our town. My roles were associated with asst. art direction, graphic design, type design and production.

The campaign began with 22 billboards throughout the city, Oregonian Spadea wraps, 1500 fan photographs, an iPhone app, TV, radio, window cling stickers, and large-scale in-stadium banners. Custom "RCTID" typography later immortalized by fans in ink on their forearms.

Creative Director: Jelly Helm
Creative Strategist: Mark Jacobs
Billboard images: Chris Hornbecker
Contextual photography: Aaron Rayburn